Ben Vooren
Interim E-Commerce Manager - Online Sales - Digital Marketing
Amsterdam - Netherlands


Hi! I'm Ben Vooren, Experienced Head Of E-Commerce with a demonstrated history of working in several industries (Telecommunications, FMCG, Online Agencies). Located in The Netherlands.

I am skilled at E-Commerce Management, Business Development, Growth Hacking, Online Media (SEA, SEO, Display, Affiliate, E-mail Marketing), Data Driven Conversion Optimization & Personalization.

I optimize digital teams, processes, sites and webshops by keeping the following in mind:

  • Less talking, more doing
  • Release, analyze, optimize, repeat
  • Customer-centric approach
  • Build and maintain a motivated & growing team
  • Data driven A/B Testing and Optimization
  • Prioritize backlog projects on ROI
  • Increase (lead) conversion & Optimize CPO
  • Gain widespread stakeholder support
  • Make reporting available at CxO and hands-on level
  • Optimize the whole (delivery) chain, from website visit to product delivery

Recent Projects

Manager E-Commerce & Online Marketing

Interim Manager of Online Marketing & E-Commerce team - managing 11 FTE online specialists (Conversion Specialist, Content Managers, Analysts, UX Designers, Traffic Manager, SEA Specialist, Online Marketeers).

Tasks & projects:

  • Launch new e-commerce platform >> Migration of Intershop E-commerce platform to custom built webshop platform (project management, planning, backlog, release testing).
  • Increase the online share and conversion rate >> Increased conversion by 35 percent trough optimizing the platform on frontend and backend. F.e. developing fallback services for webshop platform to keep on selling during main API outages. Optimization of release cycle, development pace, increasing quality.
  • Go2Market of new flagship phones >> Flawless Online Go To Market of iPhone 8, iPhone X and Samsung S9 with record breaking sales performance. Servers remained active during massive traffic spikes.
Multiple WUA! Web Performance Awards. Independent research in 2017/2018 showed that consumers like KPN brands above competitors while ordering mobile phones and internet products.
Second place in "Logistic Webshop of the year 2018" Awards.
Tweakers Award for most popular provider (2017, 2017, 2018)

may 2017 / current

Head of eCommerce

Operational management of 3 e-commerce teams with 22 FTE (f.e. Shop Managers, Conversion Specialists, Content Managers, Analysts, UX Designers, Traffic Managers, SEA Specialists). Focus on generating online traffic, sales, improving conversion rate, user experience and customer satisfaction.

Multiple WUA! Web Performance Awards. Independent research in 2016/2017 showed that consumers like KPN brands, in particular Telfort brand, best while ordering mobile phones and internet products.

apr 2016 / apr 2017 B2B

eCommerce Manager

apr 2015 / mar 2016

eCommerce Manager

apr 2014 / may 2015